Thursday, September 13, 2007

Revolution low-cost 3D display.

Amazing things
In USA was created new 3D Display. It can improve entertainment or advertising stuff on next level.  

Researchers at the USC Institute for Creative Technologies (ICT) along have devised a reproducible, low-cost 3D display system. This system allows computer generated 3D objects to be seen in new ways, and will impact the future of interactive systems.

The 3D Display (Interactive 360 degree Light Field Display ) was demonstrated at Siggraph 2007, and won the award for "Best Emerging Technology."

It shows real 3d objects. They is viewable from all angles by multiple users.
6 thousands frame per second! Watch video (MOV; 86,6 mb)Amazing things
 
Anisotropic mirror - one of the main components of new display (USC Institute for Creative Technologies). More details.


TIE starfighter from  Starwars

Thursday, August 23, 2007

Do you want to meet peoples from 4007 year?

Scientists have predicted, as people will look through 2000 years

Researchers at the University of Los Angeles described the rights through 2000 years : hair on the body is too warm climate, liver and lungs grow, and with mental problems are due to the presence of toxic substances in food.


Eyes. To maintain contact with pollutants in the atmosphere, eyes will be smaller in size and appearance of pork. The transparent membrane (which now can be found in the internal corner of the eye) will be larger in size and will serve as the second century.

Nose. An increased in size and will be fitted with compartments and caves system to better clean the air. For the same reason, hair in the nose become more dense and long

Lungs. Increase in size and will have more dense the circulatory system, which will allow air is removed from a small number of oxygen, which it remains.

Liver. Since its function is to purify the blood to grow to enormous size, to better filter poisonous substances.

Skin. Will more brutal to avoid burns from chemical pollutants in the atmosphere.

Appendix. Again, a working body, helping to process food, which by then will only plant (as meat is unfit for consumption because of pollution).

Bone structure. Man will slender and short. This will be due to the relative lack of vitamin D (because of the reduced number of sunshine and more vegetable diet).

Hair. Disappear in connection with a strong warming.



Ears. Increased noise pollution will lead to wrinkling in the face, thus making them more like dog. Man will be able to raise them, to listen and give to lower income noise.

Character. Man will be slightly mad. This will be due to the presence of toxic substances in food (which now can be seen by those people who eat a high percentage of mercury)

Respiratory system. Immediately after birth, some time people will be attached to a special machine to help him breathe first weeks of life.

Kidneys. Find a feature-extraction of water from urine and water retention in the body. Instead of fluid people will make pulp, composed of uric acid and toxic substances. Scientists believe that long before the above physiological changes occur humanity begin streets.

Tuesday, August 14, 2007

Virtual reality creates false memories

"False Memories" is a tribute to the actions that people are not really committed. This phenomenon is well known to all who have watched the movie "Total Recall" Incidentally, those false memories have now become very relevant and in film, and other genres of popular culture, in conjunction with a global trend to a change in the values of Western civilization in the direction of pleasure.


Scientists already know how to erase memories, is now poised to possible implantation images in the memory of people. It is anticipated that in the future this will become a regular practice and will make life much happier (and in fact it is the meaning of life is considered by many now).
Either way, but research is very active.

The last opening in this area belongs not medical, and marketing, which are also interested in this issue. Professor of Business, Washington University Ann Schlesser published in the December issue of the Journal of Consumer Research "interesting scientific work on the implantation of false memories in the brain (PDF). Well, at the primitive level to do so very easily.



Ann Schlesser conducted such an experiment. Two groups of respondents showed two versions of the site on the same digital camera. At one site has been static pictures, and the other Shockwave simulation, which allows povertet camera from all sides. After this "experimental" asked to indicate which of the ten features were in the chamber. Among the options offered to seven and three "false", that is non-existent functions. So, the user group, which worked with interactive images, more often called these "fake" details. That is, in their eyes, the camera has greater functionality than in reality.

The explanation may lie in the fact that Inter is stronger on imagination and employed more of the brain, thus, and there is "noise" in the form of false memories.

In terms of practical Marketing professor advised to check every ad campaign is what real and false memories it brings in the brains of consumers. The introduction of false memories can benefit as well as harm to the business. Benefits, a greater interest in products and harm-reduction loyalty because of the frustration of consumers.